About Me (she/her)

I’m a dynamic business storyteller who can craft high-impact PR and advertising campaigns or compelling SEO-friendly content. ​I love spinning stories, analyzing keywords and competing for search rankings.

I've spent the last 15+ years working in marketing and communications for organizations in e-commerce, home health, finance, ​hospitality and telecommunications.

My strengths include:

• SEO content writing, editing and measurement
  
• PR strategy/media relations outreach and interviewing
  
• Writing television, podcast and video scripts
  
• Overseeing brand marketing initiatives
  

When working with me, you can expect:

• Effective cross-departmental team leadership and organizational skills
• Fresh ways to create awareness, conversation and a positive image
• An agile and continuous learning mindset + an eagerness to find ways to improve
• The ability to multitask, collaborate, prioritize and pivot in a fast-paced, deadline-driven environment
  

What is Seasonal Affective Disorder?

What's a Good ​Mortgage Interest Rate?

Tips for Listing Your Home on Airbnb

Navigating a New School Year ​with Mental Health in Mind

Should You Make Extra ​Mortgage Payments?

Exploring Puerto Rico: What To Do, Where To Go

How To Pick the Right Cloud Provider for Your Business

Website Copy

UX/SEO copywriter for multiple business websites. Owned voice, tone and on-page SEO.

Videos

Team lead from concept to A/V scriptwriting. Collaborated with visual/motion designer on storyboarding. Led the review and editing process, then launched final product.

Pay Off Holiday Debt Faster :15

American Financing Digital Mortgage :15

Understanding Home ​Equity Online Video

Professional Growth at Family ​Care Center

Family Care Center’s TMS ​Treatment

Providers Come First at Family ​Care Center

How product targeting can help you meet your Prime Day goals

Optimize Your Store Ahead of Prime Day

TV Ads

Managed creative briefs, project scope and deliverables. Wrote A/V scripts. Played a collaborative role in storyboarding, location scouting, hiring talent, b-roll selection and on-site production.

Digital Mortgage TV ad with Peyton Manning

You Make the Call TV ad with Mark Moser

Managing money & Debt :60

Refinance & Keep Your Term TV ad

Media Pitches/Guest Posts

Pitched topics, events, data/surveys and news stories to local and regional media to generate coverage for the businesses I represented.

9News: 6 Reasons to Refi Your Mortgage

Inman: Retirement and Mortgages Survey

TV Interviews

Experienced on-camera media spokeswoman and media interview trainer.

Denver7 - Buying a Home in the Offseason

Denver7 - Food Bank Matching Donation

Email Marketing

Owned subject line testing, content creation, layout and HTML design. Used ActiveCampaign, Salesforce and SendGrid as my email marketing platforms.

Education

B.A. in Communications - Public Relations & Organizational Communications

Minor in Professional Writing

University of Wisconsin-La Crosse

2000-2004

Certifications

• SEO II Certified (HubSpot, expires 05/2026)
• Content Marketing Certified (HubSpot, expires 04/2025)
• Mastering Digital PR (SEMRush, expires 04/2025)
• Digital Advertising (HubSpot, expires 11/2024)

• SEO writing & keyword research
• On-page SEO
  
• Direct response copywriting
  
• TV ad concepts & scriptwriting
  
• Video scripts
• Content editing
• Content calendars
• Corporate & internal communications
• Marketing communications
• Brand strategy & management
• Public & media relations
• Press releases
• Media interviews/media training
• Executive communications
• Crisis communications
• Social media management
• Competitor & data analysis
• Email/SMS marketing
• PPC ad campaigns

• Webinars
• Infographics
• Product launches
• AP Style
• Active Campaign
• SendGrid
• Salesforce
• Adobe Creative Suite
• Adobe Workfront
• SEMRush
• Keywords Everywhere
• Google Search Console
• Google Suite
• Microsoft Office
• Slack
• WordPress
• Content management systems (CMS)
• JIRA
• Figma